[ Situation ]
Have you ever visited an unfamiliar city? Generally, you can easily find your way using a mobile app for right directions.
However, what if you’re running late, on a phone call, and the city’s buildings all look very similar, making it confusing?
Especially for senior users, analyzing a 2D map can be extremely challenging and daunting.
In such a situation, the AR feature of a map can be of significant help.
[ User Scenario ]
- The user visits the city and exits through the subway exit.
- The user cannot determine direction due to numerous surrounding buildings.
- The user launches the mobile map app.
- The user inputs the desired destination.
- Mobile app instructs the user to start heading south.
- The user checks the GPS direction on the map and observes the surrounding buildings.
- The user cannot determine which way is south.
- The user, feeling frustrated, presses the current location and refresh buttons.
- The user, having low understanding of the terrain, cannot accurately comprehend the route.
- The user presses the AR view button.
- Through the mobile camera, arrows and estimated time are displayed.
- The user accurately finds south and walks towards it.
[ Journey Map ]
[ User Experience ]
[ Affordance ]
The user needs to frequently check their network communication status.
[ Variable or Constraint ]
The user hesitates to use the mobile app while engaged in important phone calls.
[ Gimmick Point ]
By following the navigation route, users can collect in-game items.
With the AR camera, the user can discover sales promotions in front of stores.
